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Long, curvy lashes can make your eyes look wider, alert and more youthful in appearance. It may be no surprise, then, that women want to accentuate their lashes.

But maintaining healthy, long lashes is often no easy task, as lashes are constantly exposed to irritants such as pollution and smoke. In addition to these environmental stresses, your lashes also experience demands from continuous mascara application and curling, as well as pulling and rubbing. All of these lead to fewer and thinner lashes.

People don’t even consider they can condition their lashes, just like they do their hair.

Proper lash and eyebrow treatment begins by avoiding lash primers with dyes and those containing fumes or fragrances that can sting or irritate the eyes. Consumers also should look for products with anti-inflammatory and healing agents, which soothe and enhance the strength of your lashes and eyebrows while increasing their resistance to breakage.

It also is important to enrich your lash and eyebrow treatment with vitamin E, which nourishes lashes by replenishing and augmenting the level of vitamin B-5.

What should consumers expect their lash primer to provide? Protection from damage caused by overheating and overdrying, free radicals and environmental stresses.

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